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Customer Obsession: The Growth Advantage Workshop

🌍 The Challenge

​In today's market, products, services, and even business models can be replicated. What remains difficult to copy is an organization's ability to consistently create value that customers recognize, reward, and remain loyal to.

​While most organizations claim to put customers first, many continue to make decisions based on internal priorities, functional silos, and short-term metrics. The result is a growing gap between what businesses believe customers want and what customers actually value.

​🧭 The Solution

​Join this interactive workshop and discover how leading organizations transform customer obsession from a philosophy into a measurable business capability.

​Learn how to align strategy, operations, and culture around customer value, and how customer-led decision-making drives stronger retention, increased customer lifetime value, sustainable growth, and competitive differentiation.

​Move beyond customer satisfaction scores and explore the frameworks, practices, and leadership disciplines that turn customer insight into business results.

​🌟 Who should attend?

​Whether you're a business leader, manager, transformation lead, customer experience professional, product owner, or innovation practitioner, this workshop will help you understand how deep customer centricity becomes a powerful growth engine across the organization.

​If you are responsible for growth, performance, transformation, innovation, or customer outcomes, this event will provide practical tools and strategic perspectives to accelerate impact.

​

​🎯 What You’ll Gain

​Join us for a high-impact session designed to challenge conventional thinking and provide actionable approaches for building truly customer-led organizations.

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  • ​Uncover why "customer first" is one of the most overused and underdelivered promises in business.

  • ​Learn how customer obsession contributes directly to growth, retention, profitability, and customer lifetime value.

  • ​Discover why what customers do is often more important than what they say, and how to identify the moments that matter most.

  • ​Assess your organization's customer-centric maturity and identify opportunities to accelerate transformation.

  • ​Learn practical approaches for converting customer insights into strategic decisions and high-impact actions.

  • ​Distinguish between quick wins that improve customer outcomes immediately and structural changes that create sustainable competitive advantage.

  • ​Gain a leadership framework for embedding customer value into everyday decisions, priorities, and organizational culture.

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​The Outcome

​By the end of this session, participants will have a clearer understanding of how customer obsession drives business performance, and how to transform customer value into a sustainable source of growth, loyalty, innovation, and competitive advantage.

​

​The organizations that win are not those that know their customers best. They are the ones that act on that knowledge better and faster than everyone else.

​

​Trainer:

​Amelia Podariu is a strategist, facilitator, and customer growth expert with over 20 years of experience helping organizations unlock competitive advantage through deep customer understanding. Her expertise spans consumer insights, customer experience, innovation, neuromarketing, and strategic foresight, enabling leaders to translate customer intelligence into profitable business decisions.

​Certified by the Customer Institute (CCCX) and a member of the International Association of Facilitators (IAF), Amelia has guided professionals and organizations in transforming customer insight into measurable growth, stronger customer loyalty, and sustainable differentiation.

​Recognized for her ability to connect human behavior, business strategy, and emerging market trends, she challenges conventional thinking and equips leaders with practical frameworks to create organizations that customers choose, value, and advocate for. Her sessions are known for combining strategic depth, real-world application, and actionable insights that participants can immediately apply to drive business impact.

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Guests:

​Greg Rondin is the Head of Customer Success & Delivery at Veridion, bringing 15+ years of operational leadership across the European tech ecosystem. As an ex-UiPath leader and all-in startup operator, he has navigated companies through every growth stage from Seed funding through Series A to E, acquisitions, and IPO. At Veridion, Greg leads global customer experience and delivery strategy following its $20M Series A round.

​Nicoleta Iancu is a strategist with over 15 years of experience in operational transformation, cost optimisation, and sustainable scaling within large organisations. She leades Customer Care operations of 950+ FTE across 3 countries, managing complex programmes focused on reducing cost-to-serve by 30–55%, improving first contact resolution, optimising CX, standardising operations across countries, and integrating generative AI (GenAI) at scale. She takes a structured, data-driven approach anchored in measurable outcomes.

​... and how much?

​The cost of the course is 100 EUR + VAT (600 ron).

​You can pay with bank transfer or with credit card.

Bank transfer details:

​BEYOND BUSINESS SCHOOL S.R.L.

​CUI: RO48763538

​ING - RO02INGB0000999914387139

​Wise - RO91BREL0005602073160100

​

​Credit card payment:

​https://buy.stripe.com/8x23cv1ZwcggdVUgqJaAw04

 
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July 2

CEO Talks - Beyond Delivery: Building Enterprise Engines for Growth